The Blues have released their first commercial for the 2013-14 season. The spot features the voice of Joe Buck and it details the characteristics and the ultimate goal of the 2013-14 squad.
It's nice to see the Blues stick with the highly successful "Long Live the Note" slogan. It's roughly 1000 times better than the brief "Don't Stop Believing" slogan from a couple years ago.
What do you think of this ad? Does it get you excited for Blues hockey? I'm on the fence. This ad isn't as memorable as any of the ones the team deployed last year. We saw the organization really focus on the history of the franchise last season, but this time around the attention is focused entirely on the present. No harm there, but something is missing. Maybe it's Buck's delivery or maybe it has to do with the fact the expressions used are all pretty tired clichés. It's a nice spot, but it doesn't quite live up to the outstanding commercials from 2012-13.
Plain and simple: Aside from his (quite amusing) brief foray into Blues PBP last year, I simply don't associate Joe Buck with Blues Hockey. I think they could've made this work better if they'd gone for a past-and-present angle and worked in some old radio Blues PBP by Jack Buck, but even then I don't think it'd really set the world on fire for Blues fans.
Meanwhile, what's the over/under on the number of days to the past/present "Long Live the Note" Brett Hull commercial? They have to do one, don't they?
@miendiem I agree. Joe Buck just doesn't sound like St. Louis Blues hockey. it's as if the team just went with him to get the "Hey, that's Joe Buck" factor as opposed to what sounds the best. I think a voice of old, or a play-by-play of old set with modern footage would've been nice. Sort of a flip from last year's ads.
I think your Hull bet is extremely safe. It's a perfect idea which fits in quite well. If they're not planning something like that, they certainly should be.